The year 2016 was a great season for SIC and with the start of the start of the new year, let's take a look back at some of the SIC highlights.
10. Brazilian Women's Champion
SIC Maui Brazilian Athlete Lena Ribeiro is crowned the Brasileira de SUP Race Champion.
9. The Next Generation of Augaitis Arrives
SIC Global Team Athlete Lina Augaitis became a pioneer in parenting and juggling a busy competitive schedule in paddleboarding with the birth of her son Tavas.
8. Vaz Joins SIC Global Team
Brazil Surf Champion Caio Vaz signs with the SIC Global Team.
7. SIC + Paddle Imua
SIC returns as the title board sponsor for Imua Family Services' Paddle Imua.
6. Kaneko Upsets Lenny & Steinfath in Hong Kong
SIC Global Team Athlete Kenny Kaneko upsets Kai Lenny and Casper Steinfath at the Hong Kong International SUP Championship.
5. Honschied Winning Streak Continues
SIC Global Team Athlete Sonni Honschied wins 3rd straight M2O title, Mercedes Benz SUP World Cup, and Olukai for one of the most competitive podium streaks in paddleboarding this year.
4. SIC Introduced to the Middle East
SIC opens Dubai and Middle East with new distributor partnership throughout the United Arab Emirates.
3. SIC Agreement with PGA
SIC opens new distributor agreement for the Americas with Pryde Group America.
2. Moller Recovers From Injury
SIC Global Team Athlete Andrea Moller returns to paddleboard training from months of recovery time due to injury from big wave surfing.
1. FAST: Foot Actuated Steering Technology
In 2016 we announced the launch of FAST - Foot Actuated Steering Technology: into paddleboard the Market Place.
There were so many great moments in 2016 for SIC. Here's to a great new year with all of you who are Bound By Water... our SIC O'hana.
FIJI- "I am pretty excited to represent Canada for my third ISA World Championships," said SIC Maui Global Team Athlete Lina Augaitis. "This is one of my favorite races of the year as it is about so much more than just myself. It is about team spirit and representing your country and everything it is all about. [...]
SAN FRANCISCO, California - Tom Nadzam and Jonas Letieri are both uber talented adaptive paddlers who finally got a chance to meet each other and do an epic downwinder together in San Francisco, California. Check out this edit from our friends at Quick Blade Paddles. About SIC Maui SIC is the stand up paddling industry’s premiere manufacturer of [...]
HOOD RIVER, Oregon - The mission with the ALL NEW and patented F.A.S.T. (Foot Actuated Steering Technology) was to revolutionize the same steering that SIC MAUI created in the beginning. Watch SIC Global Team Athletes Jeremy Riggs & Livio Menelau discuss the new SIC Maui F.A.S.T. System. For more on F.A.S.T. please click HERE About SIC Maui SIC is [...]
SAN CLEMENTE, California - The SIC Maui Team hails from all corners of the globe, yet we are united under the singular concept that we are all Bound By Water. Watch the Bound By Water Teaser above. About SIC Maui SIC is the stand up paddling industry’s premiere manufacturer of high quality, race proven stand up paddleboards and [...]
SYLT, Germany - Check out the latest video from SIC Global Team Athlete and Mercedes Benz Ambassador Sonni Hönscheid. An accomplished artist with her paddle as well as the paint brush, Hönscheid fully customized her Mercedes V- Class with her own personalized artwork. Spending most of her time on the water in Fuerteventura, Maui and Sylt, Hönscheid travels around the globe, [...]
DOHENY STATE BEACH, California - On September 30 - October 2 the SIC Team was in Dana Point, CA for the Pacific Paddle Games 2016. Check out the SIC Team Edit from a great weekend at PPG 2016. SIC Global Team Athletes Georges Cronsteadt, Tommy Buday, Sonni Hönscheid & Kenny Kaneko were competing, along with SIC Ambassadors [...]
CHARLESTON, South Carolina - SIC Team Athletes Tommy Buday and Jeremy Whitted will be competing in the Chucktown Showdown 2016, presented by Carolina Paddleboard Co. this weekend. The Chucktown Showdown was created four years ago out of a need for a professionally ran event, by paddlers, for paddlers. This year's Chucktown Showdown is September 17.The Chucktown [...]
GREENVILLE, North Carolina - "I am a normal paddler," explains Sarah Westbrook, SIC Ambassador. "As much as I would love to be a professional. A world traveling, downwinding champion, SUP surfing legend, where Maui is my home base... I am not that kind of paddle. I am a 41 year old wife and mother that [...]
HONG KONG - SIC Global Team Athlete Kenny Kaneko scored an impressive victory at the Hong Kong International SUP Championship 2016 presented by the Hong Kong Stand Up Paddle Board Association. Kaneko tore through the 13 mile (21 kilometer) elite course with a finish time of 2:28:28, leaving Kai Lenny and Casper Steinfath over 6 minutes [...]